A hardwood chair with a built-in rotating rail that hides half-worn clothes from view has officially launched on Kickstarter, and it is the direct result of overwhelming public demand. Simone Giertz, inventor and founder of Yet Studio, debuted the Laundry Chair to the public after spending over a year refining the original prototype she first built for a YouTube video in 2024.
The Problem the Laundry Chair Was Designed to Solve
Giertz identified a universal domestic frustration that furniture designers have largely ignored: the absence of a designated home for clothes that are neither clean enough to fold away nor dirty enough to wash. Washing garments too frequently accelerates fabric wear, making the habit of re-wearing lightly used clothing both practical and economically sound. Yet no mainstream furniture product has addressed this behavioral reality — until now.
The Laundry Chair solves the problem with a rotating rail system mounted directly to the chair frame. The rail allows the wearer to hang clothes that are still in rotation, and when guests arrive or the clutter becomes unwelcome, the rail rotates quietly behind the chair and out of sight. The mechanism is powered by a built-in ball bearing system engineered for smooth, silent operation.
A Year of Refinement from Prototype to Product
The original Laundry Chair was constructed by Giertz in 2024 as a functional experiment for her YouTube channel. Following that debut, Giertz and the Yet Studio team spent the subsequent year redesigning the chair for real-world commercial production. The revised version is lighter than the original prototype and more structurally durable. Critically, the team engineered it to be flat-packable, resolving one of the central logistical challenges of shipping large furniture items safely and cost-effectively.
The final product is constructed from hardwood and finished with premium fabric, maintaining the aesthetic integrity of a conventional bedroom chair while housing the concealed rail system within its frame. Giertz described the design philosophy plainly: ‘Good design should align with how we actually live.’
Yet Studio is not new to functional design innovation. Giertz’s portfolio includes a coat hanger engineered to fold in half — adding usable storage to shallow wall spaces — and a habit-tracking calendar. The Laundry Chair represents the studio’s most ambitious consumer product to date, taking a viral concept and engineering it to meet the durability and shipping standards required for a large-scale retail launch.
Why Kickstarter and What Comes Next
Giertz chose Kickstarter as the exclusive launch platform specifically to validate genuine consumer demand before committing to full production runs. Despite thousands of viewer messages requesting a purchasable version of the chair, she was explicit about her reasoning: viewer enthusiasm alone is not sufficient market confirmation. The Kickstarter campaign converts expressed interest into financial commitment, giving Yet Studio a concrete measure of real demand.
Kickstarter has historically served as a proving ground for functional furniture and home goods that fall outside conventional retail categories. Campaigns in the furniture segment have raised millions collectively on the platform, with backers drawn to products that solve specific, underserved lifestyle problems — exactly the niche the Laundry Chair occupies.
The Laundry Chair’s Kickstarter campaign now puts the product’s future directly in the hands of the same audience that requested it — transforming Giertz’s original YouTube experiment into a commercially validated piece of furniture, one backer at a time.
