The horn blares, the animated school bus rolls, and a character named Bow Wizzle steps forward with braids and a mic to lead a classroom of cartoon pups through their morning. Doggyland is a 3D animated kids series built on a simple belief: hate is taught, but love is already there. Snoop Dogg, the man behind Bow Wizzle, did not stumble into children’s education. He built toward it through decades of watching kids, raising his own, becoming a grandfather, and running a youth football league long before the first episode aired.
Why Bow Wizzle is a better version of the man who made him
Snoop Dogg voices Bow Wizzle, the big brother figure of Doggyland who mentors the younger pups and leads them through song, dance, and lessons. The character is described by his creator as ‘a great version of Snoop Dogg, a greater version.’ Bow Wizzle is a director, a singer, and, critically, a rapper, because the kids love to rap and love to follow when he leads. The approach is deliberate: familiar musical shapes like ‘The Wheels on the Bus’ open the door, then the curriculum walks through it.
The series was built by three collaborators. Snoop Dogg and Claude Brooks, the creator of Hip Hop Harry, joined forces with October London, a singer and songwriter who also serves as co-creator and voices the character Wags. Brooks put it plainly: ‘Snoop and I have put together an amazing team to make videos that empower and encourage children.’ Brooks’s seven-year-old daughter actively shapes the content, helping identify topics and inspiring the team to weave TikTok-style choreography into some songs, not as a gimmick, but to pull kids out of their seats and into the movement.
Sharing feelings, not just candy
The song choices reveal the show’s real ambition. An affirmations track asks children to repeat ‘there is no one better to be than myself.’
Snoop Dogg’s Doggyland Teaches Kids to Say ‘I Believe in Myself’ With a Catchy Affirmations Song
A sharing song deliberately steers away from objects and toward emotions: ‘Sharing isn’t just about toys and food, you can share your emotions and share your mood.’ A differences song tells kids directly that ‘different makes the world go round’ and instructs them to ‘wear your differences loud and proud.’ One exchange between Bow Wizzle and a pup with large ears lands the whole thesis in two lines: the pup wishes for braids, and Bow Wizzle points out that braids would hide those ‘big awesome ears.’ ‘We’re all different,’ the pup concludes, ‘and that’s what makes us special.’
October London noted that Snoop performs a reimagined version of ‘Twinkle Twinkle Little Star’ for his granddaughter regularly. That detail is not incidental. The entire project is personal in a way that most children’s content is not: it was built by people who already spend their lives around kids and who understand, from lived experience, what children actually need to hear.
The granddaughter and the song that plays on repeat
Somewhere, a grandfather sits with a small child and sings a familiar song about a diamond in the sky. The song already existed. He just made it his.
Doggyland is available on YouTube and YouTube Kids, exactly where its audience already lives. Snoop Dogg described the project with characteristic directness: ‘Doggyland is all of that and a bag of chips.’
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